TVS Motor Company introduced the ‘Build to Order’ platform alongside the launch of Apache RR310 in the country. The bike is priced at Rs 2.59 lakh (ex-showroom). The two-wheeler manufacturer made an announcement today that its flagship motorcycle ‘ TVS Apache RR 310 BTO’ has been successful in attaining 100 percent bookings. Being the first product under TVS ‘Build To Order (BTO)’ platform, Apache RR310 has received an amazing response from the customers. Now the next slot for booking will commence from October 1 onwards.
Talking about the TVS BTO platform, it basically enables the customers to customize their bikes while purchasing it. Once the customization has been done by the customers, the custom bike will be manufactured directly at the factory. Moving on, Apache RR310 can make a choice from graphics including a special ‘Race Replica’ livery and black or red-colored alloy wheels. They can also get personalized race numbers. Besides this, customers also get the choice to make a selection between two performance kits - Dynamic and Race. The Dynamic kit includes fully adjustable front and rear suspension that offers adjustment of preload, rebound, and compression damping. The Race kit, on the other hand, involves a more aggressive and tucked-in handlebar, raised and slightly rear-set footpegs with a knurled finish that allow for a higher lean angle and better straight-line stability. One also gets an anti-rust brass-coated drive chain.
In case you want to customize your bike, then you can download the ‘TVS ARIVE’ app or visit the web configurator that further allows the customer to configure the motorcycle. Customers can further track the order placed by them across different stages of the build process. Once the customization has been done, the total ex-showroom price of the bike will be updated. Customers can pay the booking amount online. Following this, they can select the nearest dealership for the delivery of the bike.