The company is looking at tapping demand for premium motorcycles from semi-urban locations in India.

The mobile dealership, which will showcase the entire India range of the company’s bikes, is scheduled to begin its first leg in northern India. The tour will cover Tier-II and Tier-III cities that do not have an official Triumph showroom. Triumph currently has a dealership network of 14, and is set to expand to 17 showrooms by the end of 2017.

Vimal Sumbly, managing director, Triumph Motorcycles India, said “With the market having recovered from the adversities of demonitisation and better disposable incomes on account of 7th Pay Commission and on the back of a generally good monsoon, the company is looking to fulfil the dreams of the enthusiasts in the smaller towns, who yearn for a rounded premium motorcycle experience, along with premium merchandise, where Triumph, aims to introduce more technical apparel to suit the rider’s need.”

“We will be releasing a concrete schedule and specific coordinates where the van would be stationed and prospective customers and enthusiasts in these towns could then experience and book their bikes through these dealerships”, he added.

Triumph recently introduced its Street Triple RS at ₹10.55 lakh.

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