Toyota India has introduced a one-of-its-kind ‘Virtual Showroom’ for its customers in the country. Being dubbed as ‘Experience Toyota from Anywhere’, it enables the buyers to search for their favourite Toyota vehicles online while also helping them book it directly from the virtual showroom. In addition, the company has integrated payment gateway with it and soon many other services such as best offers, finance options and loan applications will be added. The Japanese automaker has integrated all its dealer partners onto the new platform.
In order to check out the virtual showroom, an individual doesn't need to download/install any app but simply log on to www.toyotabharat.com/virtual-showroom/ at the Toyota India official website. The buyers can use any device to access the Virtual Showroom like smartphone, tablet, laptop, or desktop and can book any Toyota vehicle online in just a few clicks. Besides showcasing the entire Toyota portfolio, it also offers 360-degree external and internal views, information regarding available variants and colour options, switch on the lights, open and close the doors, virtually experience the top features in the day or night modes and get variant-wise prices. Moreover, a buyer can now see how a Toyota vehicle will look when parked in their garage or portico using augmented reality mode on their smartphones.
The buyers can schedule a test drive or book a Toyota vehicle directly from the virtual showroom for delivery at their nearest dealership or the safe confines of their homes. The brand is planning to introduce the virtual showroom facility on the websites of all its dealer partners. Apart from the virtual showroom, customers can also connect with Toyota through WhatsApp on 83676 83676 for sales enquiries, vehicle exchange and booking of service appointments. Talking about the new initiative, Mr. V. Wiseline Sigamani, Associate General Manager (AGM), Sales and Strategic Marketing, TKM, said, “Owing to the pandemic and growing access to technologies, customers increasingly prefer digital and contactless experience. Last year, as COVID-19 disrupted the purchase lifecycle, we took immediate steps to digitalize our sales process by making available pricing, offers and booking in the online realm."