Toyota India has introduced the ‘Hum Hai Hybrid’ campaign which is based on self-charging hybrid electric vehicle technology. With this digital campaign about green mobility - ‘Self-charging Hybrid Electric Vehicles’, the brand’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the “Hum Hai Hybrid” campaign revolves around the content tailored to strengthen the awareness about the SHEVs.
The awareness is based on the themes of Powerful Performance, Higher Fuel-efficiency, No Range Anxiety, Low-cost maintenance, Long Lasting Battery, Low CO2 Emission, Silent to Drive and Easy to drive. The web video series can be accessed via mobile phones or computers by anyone across the country through Toyota Bharat Website or Social Media Page. The Self-charging Hybrid Electric Vehicle Technology can also be experienced at Toyota dealerships. Self-charging Hybrid Electric Vehicle belongs to the family of electrified vehicle technologies (xEVs) that includes Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs) and Fuel Cell Electric Vehicles (FCEVs).