Toyota India has announced that the Glanza and Urban Cruiser have together clocked cumulative wholesales of over 1 lakh units in the country. Being launched in June 2019 and September 2020 respectively, Toyota Glanza and Toyota Urban Cruiser are rebadged versions of Maruti Baleno and Maruti Vitara Brezza. The hatchback has recorded nearly 65,000 bookings since its introduction while the SUV has registered more than 35,000 pre-orders till date. The duo has been preferred by 66 percent of first-time Toyota buyers, especially in Tier II & III markets.
Toyota Glanza and Toyota Urban Cruiser are offered with an array of attractive offers, low cost of ownership, extended warranty, and customized finance schemes. Also, Toyota Finance Services (TFS) has partnered with several financial institutions to enable easy finance options at competitive interest rates for customers across a vast number of cities and towns in India. Additionally, several specially designed value-added service programs are also available for buyers in the form of Express Maintenance 60 (EM60), Q Service, Extended Warranty & Service Packages (SMILES). Similarly, through Toyota U Trust, upgraders and additional car buyers can avail one stop solution for reliable, transparent and easy buying & selling of used cars.
Commenting on the success of Glanza and Urban Cruiser, Mr. Atul Sood, Associate Vice President, Sales, and Strategic Marketing, TKM, said, “Toyota takes great pride in its unrelenting efforts to ensure the highest customer satisfaction, and this milestone is a testament to the best ownership experience, exceptional sales & after sales services, as well as peace of mind that is offered to every single Toyota customer. The Glanza and the Urban Cruiser have witnessed phenomenal success over the years, with the Glanza registering more than 25% growth when compared to its sales in 2020. Thanks to both these models that have helped us strike a defined balance to reach young aspiring customers, who desire to own a Toyota early in their lives."
Vyankatesh is currently associated with Mercedes-Benz Research and Development India Pvt. Ltd. (MBRDI) as Vice PresidentMore...