Tata Motors Launches ‘Grahak Samvaad 2021’

Tata Motors’ Grahak Samvaad’ will enhance the customer experience

Published On: 20/10/21
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News Highlights

The Grahak Samvaad will be held from October 20 - October 28, 2021.
Tata Motors will celebrate ‘National Customer Care Day’ on October 23
National Customer Care Day marks the delivery of the first Tata Motors truck in 1954.

Tata Motors has launched its annual customer engagement program - Grahak Samvaad. It will be held from October 20 - October 28, 2021. The main aim of this program is to educate the customers about the company’s innovative services and product offerings. The company will be asking its executives to interact with the customers in order to understand their expectations, key pain points, & suggestions, and collect their feedback. By doing so, it will help the automaker to further streamline its after-sales services and improve its product offerings for a hassle-free driving experience. Besides this, the homegrown automaker is also celebrating the ‘National Customer Care Day’ on October 23, 2021. This is being done to commemorate the day when the first truck was rolled out from the Tata Motors Jamshedpur plant in 1954.

“Grahak Samvaad acts as one of the major differentiators for customers opting for commercial vehicles from Tata Motors. The exemplary after-sales service ensures maximum uptime and lower total cost of operations (TCO) throughout the vehicle's entire life cycle. National Customer Care Day, every year presents us with a golden opportunity to converse with customers, gather precious feedback for our initiatives, that helps us further improve the quality of our after-sales service and customer relationship. We look forward to the suggestions, views, and market information received via our partners and customers and implement those learnings in the development of our products and services,” as commented by R Ramakrishnan, Global Head – Customer Care, Commercial Vehicle Business Unit, Tata Motors.

Talking about Sampoorna Seva 2.0, it is an umbrella of services that basically offers commercial vehicle customers ‘peace of mind’. The package includes guaranteed turnaround time, breakdown assistance, easy availability of genuine spare parts, Annual Maintenance Contracts (AMC), along with its other best-in-the-industry value-added services like Onsite Service, Uptime Guarantee, and Fuel Efficiency Management Program. The homegrown automaker also offers a standard fitment of Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management. The aim behind this is to increase the uptime and reduce the total cost of ownership with its entire range of M&HCVs and select I&LCVs.

A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.