Tata Motors Join Hands with Sundaram Finance

News Highlights

• Sundaram Finance will provide 100 percent financing on Tata’s new Forever range
• Farmers can repay their loan installments once every 6 months
• Tata Motors launches a Business Agility plan to protect its customers, dealers.

India’s leading automotive manufacturer, Tata Motors has partnered with India’s leading NBFC Sundaram Finance. Under this collaboration, the homegrown automaker plans to roll out exciting finance offers for its passenger vehicle customers. 

Talking about this partnership, Sundaram Finance will be providing six-year loans on the new Forever range of cars and UVs along with 100 percent financing that will require a minimal down payment. Besides this, a special financing ‘Kisan Car Scheme is also on offer. This scheme will enable extended and convenient repayment options for the farmers. In other words, the farmers can repay the loan in installments once every 6 months coinciding with their harvest.

“Following the lockdown in several states since April, we are now seeing a recovery in the passenger vehicles segment as endorsed by the sales numbers in July. Also with social distancing, we are observing a rise in the demand for ‘personal transport’ over the last 12 months. Car buyers have been looking for an exciting roll out and the new Forever range fits the bill. Through a lower down payment model and a lower EMI, we are proactively reaching out to the small business owners and making car ownership more affordable thus paving for safe travel,” as commented by Rajan Amba, Vice President, Sales, Marketing & Customer Care, Passenger Vehicles Business Unit. 

Moving on, Tata Motors has also introduced a comprehensive ‘Business Agility Plan’. Through this initiative, the automaker aims to protect and serve the interests of its customers, dealers, and suppliers for the well-being of its business and supporting ecosystem.

“Following the lockdown in several states since April, we are now seeing a recovery in the passenger vehicles segment as endorsed by the sales numbers in July. Also with social distancing, we are observing a rise in the demand for ‘personal transport’ over the last 12 months. Car buyers have been looking for an exciting roll out and the new Forever range fits the bill. Through a lower down payment model and a lower EMI, we are proactively reaching out to the small business owners and making car ownership more affordable thus paving for safe travel,” as commented by A. N. Raju, Deputy Managing Director, Sundaram Finance.

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