Tata Motors has already marked its entry in the electric vehicle segment in the country. National Geographic India is all set to throw some light on the amazing work that Tata Motors have done in the last few years. An exclusive documentary titled ‘ Evolve to Electric with Tata Motors’ will be making its world premiere on September 18 at 7 PM on the National Geographic Channel India. The promo video for the same has been released online.
“We are glad to have partnered with National Geographic, one of the best in the business when it comes to science, environment, and exploration, to bring out the story of Nexon EV and what goes behind creating an entire EV universe. With #EvolveToElectric as our philosophy, we wanted a platform that could help us bring out the message of moving to a more environmentally friendly and future-facing mobility solution, in a credible and authentic manner. This documentary is our ode to all who have supported us in this journey and we expect it to be a seminal point in accelerating India towards greater EV adoption. We hope that the show would be liked by the viewers and would encourage them to contribute in their own ways to the fast-spreading EV revolution in India,” as commented by Vivek Srivatsa, Head-Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors.
The documentary will be 44 minutes long. Talking about it in detail, it will highlight the homegrown automaker’s plan to introduce an EV version of its Nexon in 2018. Following this with it to hit the road in the next 12-18 months. The film will further show us the mechanism behind the operations. The viewers will get to see the behind-the-scenes at Tata Motor’s sprawling state-of-the-art factory in India where the making of Nexon EV is going on. Besides this, the documentary also focuses on the car’s performance in different weather conditions, the battery technology, and the setting up of the charging infrastructure. Apart from capturing the mission of Tata to mainstream the EV revolution in India, some light will also be shed on the brand’s plan to build the infrastructure support towards the growth of this entire ecosystem of electric mobility.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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