Tata Harrier Beating XUV500 and Compass in Sales, Here’s Why

  • Published On: 11 May 2019
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The sales numbers for the month of April put Tata Harrier ahead of the rivals in the segment.

Copper Color Tata Harrier Front Profile
Copper Color Tata Harrier Front Profile
Copper Color Tata Harrier Rear Profile
Copper Color Tata Harrier Side Profile
Copper Color Tata Harrier Front Profile
Copper Color Tata Harrier Front Profile
Copper Color Tata Harrier Rear Profile
Copper Color Tata Harrier Side Profile

Tata Harrier has been in the news ever since it was launched in India. The compact SUV by the Indian maker has been causing ripples in the market and has been giving a tough fight to Mahindra XUV500 and the Jeep Compass in segment. The sales numbers for the month of April as well put the Harrier ahead of the rivals in the segment. So what is the reason behind the Harrier performing so brilliantly in the market? Let’s take a look.

Price

The prices for Tata Harrier start at Rs. 12.69 lakhs, ex-showroom, this makes it significantly cheaper than the diesel model of Jeep Compass which comes in at Rs. 16.61 lakh. The only real competition that Harrier faces is from the base variant of XUV500 that is priced at Rs. 12.66 lakh, ex-showroom. However, the base variant of XUV500 misses out on critical features.

Not to mention that the base XE variant of Tata Harrier is loaded with features like projector headlamps, dual-function daytime running lamps, door mirror-mounted logo projector, electronic ORVMs, rear parking sensors, dual airbags, ABS and EBD. The base variant also gets telescopic adjustable steering and all four power windows.

Street presence

With the IMPACT 2.0 design language, Tata Harrier has a very futuristic design that manages to turn all the heads on the road. Coming down to numbers, the dimensions of Tata Harrier go 4598x1894x1714 mm in length, width and height respectively. The sheer dimensions make the SUV the most attractive in the segment.

Looks

With great street presence comes great looks, the new design philosophy of the brand sure is a great head turned and with the futuristic design trend that the Tata Harrier has brought in the segment, it sure looks extraordinary. The entirely fresh design of the SUV makes it a unique choice in the segment. Not to mention that the signature orange color of the car only adds to its glory.

Interior

The increased dimensions of the Harrier means that the car is very spacious from inside. Not to mention that the cabin of the Harrier is also very well appointed and comes loaded with features. The premium fit and finish of the materials inside the cabin give the owner a very upmarket feel and makes the Harrier appear a car from a few segments above. 5 fully grown adults can sit comfortably in the SUV and the huge boot space of 425 liters is only icing on the cake.

Safety

With Nexon, Tata managed to snag the tag of safest sub-4-meter compact SUV in the segment and the Harrier is also expected to follow suit as the compact SUV from Tata comes with features such as 6-airbags and a solid build quality. Other safety features of the SUV include off-road ABS, ABS+EBD, 14-function ESP with features like cornering ABS, disc wiping, automatic hydraulic brake adjuster, brake assist and much more. The Harrier is quite loaded when it comes to safety.

Author: Sridhar@cartoq.com

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