The partnership will focus on adding performance to and modifying the appearance of Tata Motor's vehicles. The vehicles will be developed under JT Special Vehicles Pvt. Ltd – a 50:50 joint venture between Coimbatore-based Jayem Automotives and Tata Motors. The development of the vehicles will take place in phases at a dedicated assembly facility, currently being explored at Coimbatore. Jayem Automotives currently develops race and rally cars in Coimbatore and the company will first modify the newly introduced Tigor and the popular Tiago. The Tata Nexon is likely to be next.
The company will begin with the petrol variants initially. Power is likely to be bumped up to 90-95hp, from the current 85hp (Tigor and Tiago), with a possible bump even further. The suspension will also be tuned to make the cars sportier, ground clearance will be lowered, the springs will be made stiffer and the dampers will gain a sportier edge as well. Visual upgrades are likely to include a spoiler and a sportier grille. The performance variants, which will be assembled in Coimbatore, could cost anywhere between ₹60,000 or ₹1,00,000 lakh more than the price of the standard car.
Jayem Automotives has previously collaborated with Tata Motors on multiple occasions. One such example is the Bolt Sport, showcased at the 2016 Auto Expo. The company is also known for modifying the rather modest Nano into a 233hp track car, dubbed the ‘Super Nano’.