Kia India has announced the appointment of Tae-Jin Park as the new Managing Director and CEO of the company in the country. Earlier, Mr. Park was designated as Executive Director and Chief Sales & Business Strategy Officer (CSBO) in Kia India. His new role of CEO & MD will be effective from October 4, 2021. Being associated with Kia India since January 2020, Park will succeed Mr. Kookhyun Shim, the current MD & CEO of Kia India, who will retire from his services and move back to South Korea.
Kia India completed its manufacturing unit in Anantapur, Andhra Pradesh, and started mass production of vehicles in record time under the supervision of Mr Kookhyun Shim. Moreover, under his leadership, the brand successfully chronicled multiple milestones within a short span in the country. As for Mr. Park, he will be responsible for the company’s growth and market expansion in the Indian market in his new role. He will lead the India operations and directly oversee the entire manufacturing, product strategy and development, business planning, and sales. Prior to his association with Kia India, Mr. Park has served at the headquarters of Kia Corporation as Head of Operations for the Middle East, Africa, and Asia based in Seoul, South Korea. Mr. Park has also served as the Chief Sales Officer, Kia Mexico.
Commenting on his appointment, Mr. Tae-Jin Park, the new Managing Director & CEO, Kia India said, “It is my honor and absolute privilege to lead India operations and take the Kia story in the country forward, building upon the strong foundation laid by Mr. Shim. India is a strategic market for Kia and has the potential to foster growth for the brand globally. In our short journey in India so far, we have achieved many milestones and these achievements are a testament to our commitment to bringing a revolution in the auto industry by making a difference across the entire auto ecosystem. Our ambitious targets will not only challenge us but will also help us establish India as an important sales, production, and research & development hub for Kia.”