The nationwide unique initiative will see them hand over helmets to law-violating riders on the road.

Suzuki Motorcycle India kicked off a nationwide campaign called 'Helmet For Life’ under which helmets are given to riders who aren’t wearing one, and starts with Delhi-NCR.

The CSR initiative is looking to spread awareness on the use of helmets. Traffic police and Suzuki volunteers are stationed at 5-6 hand-picked traffic signals in 12 cities across India and they will talk to riders who are caught for not wearing a helmet. The cop will hand them a fine, then the Suzuki reps will educate the rider on the importance of a helmet, and then promptly hand the rider a free helmet and let them go on their way.

A total of 1,000 helmets will be given away in each of the cities on its list. The cities include Gurgaon, Delhi, Mumbai, Pune, Ahmedabad, Surat, Bangalore, Calicut, Chennai, Hyderabad, Kolkata and Lucknow, up until the end of July.

The company is also giving 60 customised Suzuki Gixxer SF motorcycles (5 each) to every city's traffic police department. Satoshi Uchida, managing director, Suzuki Motorcycle India, flagged-off the initiative at the traffic police commissioner’s office in Gurugram, and said, “Helmets are not just accessories, but very important safety gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police and kick-start the 'Helmet For Life' campaign. ”

KK Rao, Commissioner of Police, Gurugram, Haryana Police, said, “We appreciate this noble gesture undertaken by Suzuki Motorcycle India and are glad to extend our support in this mission to improve road safety. We urge two-wheeler riders to always follow safe riding practices and ensure that they not only themselves wear a helmet but also encourage the pillion rider to do the same.”

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