Skoda Auto has announced its ‘Peace of Mind’ campaign which will be providing additional benefits and enhanced experience to customers in the country. The Czech automaker plans to upgrade its after-sales offering through this initiative.
Talking about this ‘Peace of mind’ campaign, it is built on four pillars - Cost of ownership, Customer Reach, Convenience, and Transparency. The company claims that with the reduction in engine oil prices, enhancement in replacement intervals, and change in spare part prices, the overall cost of maintenance has been reduced up to 21 percent for a period of 5 years or 75000 km depending on the model. Also, it is really affordable to maintain a Skoda now with the help of a wide range of flexible products like super care, 5th or 6th year extended warranty, and service campaigns. Skoda is also planning to expand its network across Tier II and Tier III cities by setting up 185 aftersales touchpoints. This will further be backed up by Skoda Mobicare - mobile service units that will provide better accessibility to all the customers.
“One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched SKODA KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers,’ as commented by Zac Hollis, Brand Director – ŠKODA AUTO.
Moving on, all the customer interface staff and technicians of Skoda will have direct access to customer-centric digital tools for a more efficient service. Skoda makes sure that the receptionists are also skilled so that they are able to understand the customer’s requirements and offer them a quality ownership experience. Through the ‘MySkoda’ app, customers can access a plethora of features. These include book test drives, owner’s manual, avail service assistance, and accessories. Besides this, customers also have the liberty to extend the roadside assistance program - ‘Skoda Assist’ for up to 9 years.
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