The company wants to make use of 3D printing techniques, artificial intelligence and buyer input.

The company announced that it is working on changing the dynamics of traditional manufacturing in the automotive segment and has decided to invest 30 million Euros (Rs 229 crore) for expanding its state-of-the-art 3D-printing factory in the UK.

Partnering with Hackrod (a US-based digital manufacturing company) to achieve this goal, Siemens wants to make the world’s first car designed by virtual reality, engineered with AI and 3D printed, full size, in structural alloy.

The car project has been dubbed 'La Bandita'. The company wants to put together a car production system that allows the consumer to be the creator. You will be able to create a product as easily as you can while playing a video game.

Dr Slade Gardner, CTO, Hackrod, said "Our shared vision includes optimised aesthetic design, robust validated engineering, complex advanced manufacturing and rapid in-situ quality assessment."

"Hackrod's vision for automotive design is an exciting and unique use of our design and engineering software, and is completely in line with Siemens' vision for the future of manufacturing," said Bob Haburock, senior vice-president, Product Engineering Software, Siemens PLM Software "We look forward to seeing the ‘La Bandita’ speedster and using it as proof of concept for this revolutionary design to production methodology."

The new factory will be fully powered by Siemens Digital Enterprise solutions.

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