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Hyundai India has rejigged its senior management, YK Koo moves back to Korea headquarters.

Hyundai Motor India Limited recently announced that Mr. Y K Koo stepped down from the responsibilities of the ‘MD and CEO’ of the firm. Mr. Seon Seob Kim has taken over Mr. Koo’s responsibilities with immediate effect. Mr. Y K Koo moves back to Hyundai Motor’s headquarters in Seoul, Korea after 3 years as CEO in India.

Out of the 35 years of Koo’s illustrious career, he spent 12 years in India as part of the senior management. During his first stint from 1997-2001, he helped Hyundai establish it as a household name with the launch of ‘Santro’ and ‘Accent’. He strengthened the sales and marketing operations during his second stint from 2008-2011. He headed over the India Operations for his third tenure from November 2015 to November 2018. Prior to his involvement here, Koo was the CEO of Hyundai Motor CIS (Russia) for 3 years.

Hyundai managed to strengthen its foothold in the car market through significant changes and consistent growth under Koo’s watch. Under his leadership Hyundai Motor’s brand awareness and brand preference increased significantly.

Cars like the all new Santro, 2018 Creta, 2017 Elite i20, Next Gen Verna among others were launched under Koo’s watch.

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