Renault India has become the first automobile brand in the country to introduce a full-fledged Hindi website. Renault's official Hindi website will offer buyers information related to the brand’s entire product range and services. In addition, Renault Virtual Assistant (RVA) - WhatsApp based chatbot - will also be made available in three regional languages including Hindi, Marathi and Tamil by the end of July’21. Just so you know, India has over 624 million internet user base with more than 90% users preferring Hindi language.
In the past one year the French brand has been working aggressively to amplify presence in smaller towns and cities including rural markets. It launched a special project like VISTAAR where the dealership teams recruited specialised sales consultants to reach out to the customers in the rural markets. Renault has recently partnered with CSC Grameen eStore, a subsidiary of CSC eGovernance Services India Limited (CSC-SPV). As part of this, the company’s leading product range is listed on the CSC Grameen eStore and made available to the potential customers in hinterlands through aspirational Village Level Entrepreneurs (VLEs). Currently, Renault India has more than 500 sales and service touchpoints in India.
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Driven by innovation, ‘Rural Float’ is yet another significant step introduced by Renault to move closer to the customers in the remote areas and provide a vehicle ownership experience to buyers in these areas. With ‘Rural Float’, it has been able to showcase the newly launched sub-four meter SUV, Renault Kiger to its potential customers in rural markets while recording more than 23,000 customers engagements in 233 towns across 13 states along with facilitating 2700 test drives. Presently, the company has 200+ Workshop On Wheels locations across the country. The current product portfolio of Renault in India comprises of petrol only models of Duster, Triber, Kwid and Kiger.
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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