Mahindra & Mahindra has announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer of its newly formed Global Design organization. He will lead the new Global Design Organization which comprises of the recently announced Mahindra Advanced Design Europe (M.A.D.E), set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). Pratap's high-profile exit from Tata Motors last month after being with the company for almost 14 years raised several eyebrows.
In the new role, Bose will be responsible for both M.A.D.E and M.I.D.S and will oversee design of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under 3.5 tonne), Last Mile Mobility (LMM), large CVs, Peugeot Scooters (France), and tractors and farm machines. He will officially join Mahindra on June 24, 2021 while his reporting will be to Rajesh Jejurikar, executive director, Auto and Farm Sectors, M&M. For those asking, Pratap Bose is alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. Prior to Tata Motors, he was associated with brands such as Piaggio, Italy and Daimler Chrysler, Japan.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”