Pratap Bose Appointed as Global Design Head of Mahindra Group

  • Published On: 11 June 2021
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Pratap Bose will replace Ramkripa Ananthan as Chief Design Officer at Mahindra Group

Pratap Bose
  • Pratap Bose

Highlights

  • Pratap Bose quit Tata Motors last month after 14 years of service
  • He will lead the Global Design organization at the Mahindra Group
  • Pratap will report to Rajesh Jejurikar, Executive Director, Auto and Farm Sectors

Mahindra & Mahindra has announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer of its newly formed Global Design organization. He will lead the new Global Design Organization which comprises of the recently announced Mahindra Advanced Design Europe (M.A.D.E), set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). Pratap's high-profile exit from Tata Motors last month after being with the company for almost 14 years raised several eyebrows.

In the new role, Bose will be responsible for both M.A.D.E and M.I.D.S and will oversee design of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under 3.5 tonne), Last Mile Mobility (LMM), large CVs, Peugeot Scooters (France), and tractors and farm machines. He will officially join Mahindra on June 24, 2021 while his reporting will be to Rajesh Jejurikar, executive director, Auto and Farm Sectors, M&M. For those asking, Pratap Bose is alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. Prior to Tata Motors, he was associated with brands such as Piaggio, Italy and Daimler Chrysler, Japan.

Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”


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Author: Samreen Pall

A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top. more

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