Polestar will make only electric performance cars

The brand is set to become Volvo's technological spearhead.
  • Published On: 18/06/18
  • Views
  • 0 Comments
  • Likes
  • 1 min read
Polestar will make only electric.

Polestar boss Thomas Ingenlath, who is also Volvo’s design director, said the company will become Volvo’s “technological spearhead” and will make only electric performance cars after the Polestar 1 goes on sale. The company is also working on the launch of the Polestar 2, which is a Skoda Octavia-like notchback, and the Polestar 3 SUV.

Polestar's volume may reach 80,000-90,000 cars annually and Ingenlath said that more models are being considered in areas that wouldn’t be mainstream enough for Volvo.

The company also has a bespoke marketing setup aimed at increasing convenience for owners and moving beyond the traditionally customer-dealer relationship. You can get cars by a monthly subscription that also includes things like insurance and servicing. You can have the car picked up from your home or workplace and delivered after being serviced.

The company plans to open 80 Polestar 'spaces' around the world to sell its cars, of which eight are expected to be in the UK.

 

Related Stories

Kia EV9 Bags Double Win at the 2024 World Car Awards

Kia EV9 Wins 2024 World Electric Vehicle and World Car of the Year Titles at the New York Auto Show

The dual victory marks a significant milestone for Kia, as the company has now won five awards in the 20-year history of the Worl ...

  • Published On: 28/03/24
  • 0 Views
  • 2 min read
Tata Nexon Gets Five New AMT Variants

Tata Nexon Gets Five New AMT Variants; Prices Start at INR 10 Lakh

The Pure variant packs updated features like roof rails, rear AC vents, wheel covers, a 4-inch digital instrument cluster, touch ...

  • Published On: 28/03/24
  • 0 Views
  • 2 min read

Author Droom

  • Published On: 18/06/18
  • Views
  • 0 Comments
  • Likes
  • 2 min read

Discover Your Dream Vehicle

Eg: Maruti Suzuki Alto VXI
Eg: Bajaj Pulsar 150
Eg: Honda Activa