BMW India will showcase the one-off unit of the iX all-electric SUV - designed by Artist Faiza Hasan - at the India Art Fair taking place in New Delhi from 28 April – 01 May 2022. The brand has kicked off a new initiative namely ‘The Future is Born of Art’ which aims to propel emerging Indian artists. The first unit of the all-electric BMW iX has served as a canvas for artists in India. Four selected artists were asked to submit proposals reflecting their art and Faiza Hasan’s work was selected as the winning design which will be reflected on the BMW iX as a car wrap.
Faiza Hasan used Urdu words—‘suno’ meaning ‘listen’, ‘tasawur’ meaning ‘to imagine’, ‘umeed’ meaning ‘hope’, ‘nigehbaan’ meaning ‘to safeguard’ in her design which was based on coming together of people of all kinds against the backdrop of a common sky. It represented the relationship between self and society while implying that sustainability is about connectedness. Jaya Asokan, Fair Director, India Art Fair said, “The future begins in imagination, and we are proud to introduce this new commission that centres artists and their vision of a shared, sustainable future. Our partnership with BMW India is truly one of a kind, and we’re thrilled to celebrate creativity in all its glory at the upcoming India Art Fair this April.”