One-off BMW iX Electric to be Showcased at 2022 India Art Fair

The car wrap of the one-off unit of the iX has been designed by Artist Faiza Hasan
  • Published On: 08/03/22
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BMW iX

News Highlights

  • Faiza's work represents relationship between self and society
  • India Art Fair is held in New Delhi from 28 April – 01 May 2022
  • BMW iX was launched last year in India at price of Rs 1.16 Crore

BMW India will showcase the one-off unit of the iX all-electric SUV - designed by Artist Faiza Hasan - at the India Art Fair taking place in New Delhi from 28 April – 01 May 2022. The brand has kicked off a new initiative namely ‘The Future is Born of Art’ which aims to propel emerging Indian artists. The first unit of the all-electric BMW iX has served as a canvas for artists in India. Four selected artists were asked to submit proposals reflecting their art and Faiza Hasan’s work was selected as the winning design which will be reflected on the BMW iX as a car wrap.


Faiza Hasan used Urdu words—‘suno’ meaning ‘listen’, ‘tasawur’ meaning ‘to imagine’, ‘umeed’ meaning ‘hope’, ‘nigehbaan’ meaning ‘to safeguard’ in her design which was based on coming together of people of all kinds against the backdrop of a common sky. It represented the relationship between self and society while implying that sustainability is about connectedness. Jaya Asokan, Fair Director, India Art Fair said, “The future begins in imagination, and we are proud to introduce this new commission that centres artists and their vision of a shared, sustainable future. Our partnership with BMW India is truly one of a kind, and we’re thrilled to celebrate creativity in all its glory at the upcoming India Art Fair this April.”

The jury members included eminent stalwarts from the Indian art fraternity - Bose Krishnamachari, Founding President of the Kochi Biennale Foundation, Sonal Singh, Managing Director of Christie’s India, Alex Kuruvilla, Managing Director of Condé Nast India, and Jaya Asokan, Fair Director at India Art Fair. Indian artists shortlisted for the ’The Future is Born of Art’ initiative included Faiza Hasan, Farah Mulla, Latheesh Lakshman and Visakh Menon. BMW iX is the first company car to come without any numerals in its nomenclature. It was launched last year in the Indian market at a starting price of Rs 1.16 Crore (Ex. Showroom) while offered in two variants namely xDrive 40 and xDrive 50.

BMW iX comes with a driving range of 414-611 kilometres on a single charge. Mr. Vikram Pawah, President, BMW Group India said, “Creativity is at the heart of everything we do. For over 50 years, BMW has supported various cultural initiatives around the globe, and is proud to partner with India Art Fair to create an engaging ‘The Future is Born of Art’ platform for emerging artists in India. The first all-electric BMW iX is a perfect intersection of futuristic design and sustainability that serves as an inspiration to all. I congratulate Faiza Hasan for her work and hope that such initiatives empower many more young Indian artists in imagining a sustainable world.”

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Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 08/03/22
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