The company’s Ad Personam division created the one-off Aventador S for the 2017 Goodwood Festival of Speed. The car’s interior is a mix of grey and orange, including on bits like the brake caliper and on other parts of the interior. It also gets Goodwood decals and seat stitching carrying the event’s name.
"Customers can personalise their Cars in many ways, from the paint colour to the stitch patterns, and today around 60 percent of them do that in some form,” said Lamborghini’s commercial director, Federico Foschini. “It's an area we see growing in popularity, and we created this Car to show customers at the event what we can do. I’m pleased to say that the car is already sold.”
Lamborghini, however, hasn't revealed the price of the Goodwood Aventador S.