Jeep India has officially announced the name of its upcoming Jeep 7-seater SUV as 'Meridian' in the country. A list of 70 different names were studied including a few global Jeep names. Jeep Meridian will launch by mid 2022 while it will be locally developed at the Ranjangaon facility in Pune. The term 'Meridian' stands for the line which passes through the length of India connecting some of the most beautiful states and cultures. The company has also released an image of the SUV with a special camouflage ahead of the official unveil.
The special camouflage shows some of the most recognizable icons and cultures of the states which lie on the Meridian-77 passing through the length of India. These include the famous India Gate from Delhi, the camel of Rajasthan, the tiger of Madhya Pradesh, the flag of Maharashtra, the elephant of Karnataka, the coconut tree of Kerala, among others. Jeep Meridian recently traversed from Kashmir to Kanyakumari (K2K) taking the route through the Meridian 77-degree East, in an intensive performance showcasing the K2K drive. It covered a distance of more than 5,000 kms through India while passing through states like Ladakh, Kashmir, Himachal Pradesh, Rajasthan, New Delhi, Haryana, Madhya Pradesh, Maharashtra, Kerala, and Tamil Nadu.
Roland Bouchara, CEO & Managing Director, Stellantis India, said on the occasion, "Jeep is an iconic brand, globally recognized for its capable SUVs. The Jeep brand’s journey in India has been legendary and we hope to build on this, with another equally legendary SUV - the Jeep Meridian. Developed specifically for the Indian customer, we have delivered a sophisticated and capable SUV ready to harness a unique segment opportunity. Our product offensive for 2022 and beyond will continue to illustrate our commitment to India as we work towards strengthening our market presence. The Jeep Meridian will further push the brand's attractiveness and transform the product portfolio for the Indian market.”
Sharing his excitement on the announcement, Mr. Nipun J Mahajan, Head of Jeep India said, “The Jeep Meridian is our latest offering for the Indian market as part of our 2022 product strategy. We wanted to announce the name with an innovative activation and the K2K drive through the length of India is in line with the name of our new model. We tested the SUV on every kind of terrain India has to offer – by taking it on a challenging journey from Kashmir to Kanyakumari. We are proud to say, the Jeep Meridian performed flawlessly. We are delighted to deliver today, a car that is both Made-in-India and Made-for-India for our customers anticipating the Meridian. From performance to looks and comfort to off-roading prowess, the Jeep Meridian is truly unmatched in its category.”
Vyankatesh is currently associated with Mercedes-Benz Research and Development India Pvt. Ltd. (MBRDI) as Vice PresidentMore...