No Sub-Brand for Electric Skodas

  • Published By: Droom
  • 28 August 2017

Unlike VW’s ID or BMW’s i brand, Skoda will not use a sub-brand to sell its electric cars in the future.

Guido Haak, Skoda’s head of management has stated that electric vehicles will be produced under the main Skoda moniker and won’t be sold as a sub-brand.

BMW sells its EVs under the i sub-brand while Mercedes-Benz under its EQ range. Skoda’s EVs will sit directly alongside cars like the Octavia and Superb. Haak compared the Czech carmaker’s effort on par with Tesla, labelling the hugely successful EV brand “the number one risk-takers in the industry”.

He says the Model 3, which has over 400,000 reservations, is “vanilla” in terms of specifications, given the price tag. “This car is a premium car; not for everybody,” Haak said about the Tesla’s Model 3.

He said the Skoda cars will not rival Tesla cars, and would be sold at a more accessible price point. He adde that the company’s main focus is for their cars to be value for money, offer real-world range, design, and provide driver assistance systems, while also being fun to drive.

Recent News

Tata Nexon XZ+ (S) Launched at Rs 10.10 Lakhs
  • Hot

Boasting of several new features, Tata Nexon XZ+ (S) is positioned between the XZ+ and the top-end XZ(O) grades.

Read More
 BS6 Emission Norms: Seven Things You Must Know About
  • Top

Here are the seven things that all the two-wheeler and four-wheeler owners must know about BS6 emission norms.

Read More

News You May Like

Volvo launches XC40 Momentum, Inscription trims

Both trims are now part of the baby XC range; R-Design edition prices to be dearer.

Read More
NGT questions VW India on diesel car recall

The NGT asked why VW India hasn’t recalled 3.23 lakh diesel cars but with potential emission irregularities.

Read More
Download App