Nissan India has launched a multi-partner road safety initiative - #BeANissanBlindSpotter. The Indian cricket legend Kapil Dev is the brand ambassador for this initiative. Furthermore, the campaign will run in collaboration with the Ministry of Road Transport and Highways of India (MoRTH), the Society of Indian Automobile Manufacturers (SIAM), and the Indian Road Safety Campaign (IRSC). It will begin from February 4, 2022 onwards.
Under this initiative, a general awareness about road safety among the people will be created. This will be done by motivating motorists to identify and map accident hotspots on a dedicated microsite. The main aim behind this initiative is to bring a positive change in the society by making the Indian roads safer for everyone. This initiative will further contribute to Nissan’s global ambition of achieving zero fatalities involving its vehicles.
“Blind Spots on the roads are accident-prone areas that often lead to fatal outcomes and it’s welcoming to see that companies like Nissan India are addressing this cause with great attention and passion. The campaign by Nissan with the support of IRSC will help to collect the crucial data for the Blind Spots, which will be extremely important to make roads in and around Delhi and Chennai even safer and save many lives. This is a crowdsource initiative which calls for people in these cities to contribute to this campaign and provide more information about Blind Spots in their daily commute so a collective action can be explored to eliminate and reduce road fatalities. I congratulate and wish the team the best of luck for their CSR efforts,” as commented by Nitin Gadkari, Minister of Road Transport and Highways of India.
Talking about the new initiative in detail, it will involve mapping blind spots and creating a road safety audit & surveys with bus drivers, government officials & engineers. The campaign will start with a mass media ‘call to action’ for crowdsourced data. This will further be collected and pinned on a digital map by MapMyIndia. Following the collection data with the help of the government, the blindspots will be marked after a formal verification by IRSC. A physical inspection will also be conducted.
“Nissan has always been a people-first organization, launching the #BeaNissanBlindSpotter campaign will generate awareness of blind spots across the cities and highlight this crucially important subject. The campaign will allow two-way communication with the public through a dedicated microsite. We are proud to launch this campaign with the support of Kapil Dev, the government and our NGO partner IRSC,” as commented by Rakesh Srivastava, Managing Director, Nissan Motor India.
The multi-partner road safety initiative will map urban blind spots in Delhi & ChennaiMore...