The swanky styling and competitive pricing has helped with demand.

The company has said that it has received over 25,000 bookings for the Nexon. Waiting periods stretch to around seven weeks in some places, depending on the variant.

The top XZ+ and XT trims, with the dual-tone paint shade option on the XZ+ are seeing the most demand. The XZ+ (dual-tone) diesel variant costs Rs 9.62 lakh (ex-showroom, Delhi), undercutting the top variants of the Maruti Vitara Brezza and Ford’s EcoSport.

Over 65 percent of its customer base is less than 35 years old, according to dealers. What customers are also taking to is the Harman-sourced infotainment system and multi-drive modes available on the car.

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