MG Motors India has launched its own mobile showroom that is built on a 45-foot trailer that would undertake a PAN India journey across tier 2 and tier 3 cities where MG Hector does not have a presence yet. The mobile showroom is named as called MG Experience on Wheels. The aim of the mobile showroom is to showcase the MG Hector showroom. This innovative showroom would try to simulate the similar experience of a regular MG showroom where the Hector car will be on display.
The movable showroom seeks to provide a fusion of 'real car experience' and digital experiences as well. With the help of an interactive digital terminal visitors can experience the Hector, choose its accessories and configure the car. The company seeks to engage more potential buyers from rural and semi-urban areas.
The Chief Commercial Officer of MG Motor India, Gaurav Gupta said -
"The latest on-ground campaign builds on our 'Automotive Retail 2.0' proposition that leverages innovative digital tools to deliver engaging, immersive, and differentiated experiences to our customers. MG Experience on Wheels will help us expand our reach further and garner customer interest in markets where our showrooms are not yet present,"