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The AR-based tech allows customers to see an actual car from their home

MG Motor India has introduced an AR-based 'MG eXpert' product exploration experience for the buyers in the country. It will provide customers a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention & AR technology. MG eXpert uses Eccentric Engines’ Experience Manager tool which brings together the best audio and visual content to deliver a seamless product exploration, bridging the gap between virtual and face-to-face interaction. The customers can also book a test drive at their nearest dealership via MG eXpert.


With the ‘Live Streaming’ AR tech, customers can see an actual car from their home, visualize the colour palette and accessorise the car. Customers can even connect directly with product eXperts to make a purchase decision with step-by-step guidance. Apart from a virtual look at the car, MG Experts can provide customers with on-road price, expected delivery date and variant comparison. Varun Shah, Co-Founder and CEO, Eccentric Engine says, “We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions.”

Speaking on the launch of MG eXpert, Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.”


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