×

The new-age campaign salutes AMG customers of today besides celebrating their transformation for tomorrow

Mercedes Benz rolled out its new-age marketing campaign “Are you AMG ready?” today. A video regarding the same has been released on Instagram. The video has been ideated and conceptualized by the renowned British star photographer and filmmaker Rankin’s agency, Rankin Agency London.The new campaign targets the social media savvy AMG customers. Besides this, it will also redefine the marketing playbook by leveraging ‘Instagram’ as its hero channel for promotion. 


Talking about the campaign in detail, it focuses on four highlighted vehicles from the AMG model portfolio. These include two historic milestones - SLS AMG Electric Drive & the 300 E 5.6 AMG ("The Hammer") and two current vehicles - Mercedes-AMG G 63 & the Mercedes-AMG GT Black Series. The campaign also includes numerous Instagram assets that further tells an individual story.  

News You May Like

#1 Mahindra Thar delivered to auto component maker Minda Corporation's C
  • Published On : 2 November 2020
  • 1 min read

The deliveries of the popular off-roader commence with the first vehicle reaching auto component maker Minda Corporation's CEO Aakash Minda in Delhi.

Read More

1,500th Safari Storme for the Indian Army rolls out
  • Published On : 27 August 2018
  • 1 min read

Tata Motors is contracted to supply 3,192 units of the GS800 Safari Storme 4x4 army-spec SUV to the Indian Armed Forces.

Read More