×

The new-age campaign salutes AMG customers of today besides celebrating their transformation for tomorrow

Mercedes Benz rolled out its new-age marketing campaign “Are you AMG ready?” today. A video regarding the same has been released on Instagram. The video has been ideated and conceptualized by the renowned British star photographer and filmmaker Rankin’s agency, Rankin Agency London.The new campaign targets the social media savvy AMG customers. Besides this, it will also redefine the marketing playbook by leveraging ‘Instagram’ as its hero channel for promotion. 


Talking about the campaign in detail, it focuses on four highlighted vehicles from the AMG model portfolio. These include two historic milestones - SLS AMG Electric Drive & the 300 E 5.6 AMG ("The Hammer") and two current vehicles - Mercedes-AMG G 63 & the Mercedes-AMG GT Black Series. The campaign also includes numerous Instagram assets that further tells an individual story.  

News You May Like

Maruti Suzuki eVX Showcased at Indonesia Auto Show 2024; Expected to Fea
  • Published On : 18 July 2024
  • 1 min read

The company is all set to launch the eVX electric SUV in the Indian market sometime in 2025.

Read More

Nissan Reveals X-Trail SUV in India Ahead of Launch
  • Published On : 18 July 2024
  • 1 min read

Nissan will offer the fourth-generation X-Trail in three new color schemes: Solid White, Champagne Silver, and Diamond Black.

Read More