Mercedes Benz India has introduced a new customer-to-customer selling platform called ‘Marketplace’. Through this new platform, existing Mercedes Benz owners can get the best value for their cars when selling them. Besides this, they can also create a larger inventory of certified cars for the buyers of the pre-owned Mercedes Benz.
Mercedes Benz Marketplace: How Does it Work?
If you own a Mercedes Benz and you are looking to sell it, then you can do that with the help of Marketplace. You just have to make a choice between the 'Sell your Car' tab – which is just for selling the car – and the 'Trade-in' tab – which is for selling the car and upgrading to a new Mercedes. After selecting the tab you will have to fill in the relevant details of your vehicle. Once this has been done, Mercedes will take care of the further steps. These include evaluating the vehicle, finding the prospective buyer, arranging for test drives, and ensuring the completion of transactions between the buyer & the seller. Besides these, pre-owned car buyers benefit from this platform as all the paperwork and transactions are taken care of by Mercedes.
Mercedes Benz Marketplace: Impact of Marketplace on Pre-owned Business
Mercedes Benz aims to make the process of selling a car through ‘Marketplace’ hassle-free and comfortable. Moreover, the luxury automaker ensures that there will be complete transparency with a customer-centric approach catering to both new buyers and existing owners. Furthermore, it also aims to scale its pre-owned car business by 50 percent in the country with the use of Marketplace. Currently, Mercedes claims that the online penetration of its used car business is 20 percent.