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Maruti Swift has completed a magnificent journey of 15 years in the Indian market. Originally launched half a decade back in 2005, it started the premium hatchback segment in the country. The Swift has received immense love and respect from people in India as it is the most awarded premium hatchback in the country with each generation of it being an ICOTY (Indian Car of the Year) winner. Maruti Suzuki Swift is the only car in India to be crowned with ICOTY three times. Ever since its launch, it has been leading the hatchback segment in India for the past 14 years.
Maruti Suzuki has cumulatively sold more than 2.2 million (22 Lakh) units of the Swift in the Indian market. The third-gen hatch was launched at the 2018 Auto Expo with sweptback LED headlamps, aggressive front grille and cockpit-style interiors. It was also equipped with the i-Create personalisation program which enabled consumers to make their own unique Swift. Presently, Maruti Swift has close to 30 percent market share in the Indian market while it has also captured the pole position in premium hatchback segment in FY 2019-20. It's not that the hatch is only being loved and celebrated in India but it has received global recognition by winning the Good Design Award in 2017 operated by the Japan Institute of Design Promotion and was amongst the three finalists at the “World Urban Car Of The Year 2018”.
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Speaking on the success of Swift, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Brand Swift was the first model that challenged many notions around hatchbacks. More than a car, it was a refreshing new thought process. It was designed to be bold and aggressive, and at the same time be reliable and economical. It had features offered in a large car, contemporary, yet functional appealing to a younger audience. With a European touch and feel, the hatchback also embodies the sturdiness to handle Indian road conditions. It questioned the inevitability of compromise. In many ways, it was the “coming of age” of the Indian customers.”
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