Maruti Swift Celebrates 15 Years of Journey in India

  • Published On: 16 June 2020
  • Views
  • 0 Comments
  • Likes
  • 2 min read
  • Download

Originally launched half a decade back in 2005, Maruti Swift started the premium hatchback segment in the country.

Maruti Swift
  • Maruti Swift

Maruti Swift has completed a magnificent journey of 15 years in the Indian market. Originally launched half a decade back in 2005, it started the premium hatchback segment in the country. The Swift has received immense love and respect from people in India as it is the most awarded premium hatchback in the country with each generation of it being an ICOTY (Indian Car of the Year) winner. Maruti Suzuki Swift is the only car in India to be crowned with ICOTY three times. Ever since its launch, it has been leading the hatchback segment in India for the past 14 years.

Maruti Suzuki has cumulatively sold more than 2.2 million (22 Lakh) units of the Swift in the Indian market. The third-gen hatch was launched at the 2018 Auto Expo with sweptback LED headlamps, aggressive front grille and cockpit-style interiors. It was also equipped with the i-Create personalisation program which enabled consumers to make their own unique Swift. Presently, Maruti Swift has close to 30 percent market share in the Indian market while it has also captured the pole position in premium hatchback segment in FY 2019-20. It's not that the hatch is only being loved and celebrated in India but it has received global recognition by winning the Good Design Award in 2017 operated by the Japan Institute of Design Promotion and was amongst the three finalists at the “World Urban Car Of The Year 2018”.

Read Also : Maruti Alto 800 Completes 16 Years in India

Speaking on the success of Swift, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Brand Swift was the first model that challenged many notions around hatchbacks. More than a car, it was a refreshing new thought process. It was designed to be bold and aggressive, and at the same time be reliable and economical. It had features offered in a large car, contemporary, yet functional appealing to a younger audience. With a European touch and feel, the hatchback also embodies the sturdiness to handle Indian road conditions. It questioned the inevitability of compromise. In many ways, it was the “coming of age” of the Indian customers.”

Author: Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time. more

Search Your Dream Vehicle

Select Category

  • Bikes
  • Scooters
OR

Recent News

Bajaj Pulsar 250F Spied; Clear Images Inside
Published On : 30 July 2021 | 1 min read

The new-gen Bajaj Pulsar 250F might be launched towards the end of this year or early next year.

Click here to Read More
Benelli 502C Launched at Rs 4.98 Lakhs
Published On : 29 July 2021 | 1 min read

Benelli 502C will directly rival Kawasaki Vulcan S in the Indian market

Click here to Read More
Benelli 502C India Launch on July 29, 2021
Published On : 28 July 2021 | 1 min read

Benelli 502C will be offered in two color choices namely Matte Cognac Red and Glossy Black

Click here to Read More
2021 Royal Enfield Classic 350 Spied in Production-Ready Format
Published On : 26 July 2021 | 1 min read

The new Royal Enfield Classic 350 gets several upgrades and new color options

Click here to Read More
Domino’s Partners with Revolt for a Pollution-Free Delivery
Published On : 26 July 2021 | 1 min read

Domino’s plans to transform its current petrol bike fleet to electric bikes for a zero-emission delivery experience

Click here to Read More
Ducati Multistrada V4 Launched at Rs 19 Lakh
Published On : 22 July 2021 | 1 min read

Ducati Multistrada V4 is sold in a total of two variants - V4 and V4 S

Click here to Read More