Maruti Suzuki has partnered with ALD Automotive India for its Subscription program in Kochi, Kerala. For those asking, ALD Automotive India is the operational leasing and fleet management business line of the Société Générale Group. The Maruti Suzuki Subscribe program is already active in eight other cities in India which include Delhi-NCR, Bengaluru, Hyderabad, Pune, Mumbai, Chennai and Ahmedabad. The Maruti cars available under this initiative are WagonR, Swift, Dzire, Vitara Brezza, Ertiga from ARENA and IGNIS, Baleno, Ciaz, XL6 and S-Cross from NEXA.
Maruti Suzuki is offering several options with the Subscription program in the form of 10K, 15K, 20K and 25K kms annually and 12, 24, 36 and 48-month tenures. The customer is required to pay an all-inclusive monthly subscription charge starting at Rs 12,513 for Wagon R and Rs 13,324 for Ignis in Kochi (including taxes) for a tenure of 48 months. On this occasion, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said “Subscription is a new concept for customers in India and we are encouraged by the overwhelming response in the past few months. We have received over 15,500 enquiries. We have now expanded the program to Kochi, in addition to eight other cities."
Mr Suvajit Karmakar, CEO & Whole-time Director, ALD Automotive India said, “We are thrilled to get associated with Maruti Suzuki India. The subscription offers bundled services like maintenance, insurance. Moreover, there aren’t any risks related to the re-sale of the car. Our expertise and core competence help us serve the subscription customer and provide best-in-class experience to the Maruti Suzuki customer. The main reasons for higher acceptance of subscription are that there exists a segment of consumers who want to be safe in these times as well as drive the car without the hassles of ownership like managing insurance and maintenance. Millennials are attracted to such an offering as they do not see much value when it comes to owning a depreciating asset.”
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