Maruti Suzuki India Limited aims to simplify the process of financing a new car online. For that, the company has recently launched its online financing platform - Smart Finance, for its Arena customers. The digital facility aims to ease the car-buying and financing process. This particular facility is already available for Nexa customers.
Talking about ‘Smart Finance’, it is a one-stop-shop solution for vehicle finance needs. Customers can choose from a wide range of options. These include selecting the best-suited loan product, completion of all finance related formalities, and disbursal of loan. The Maruti Suzuki website will act as a facilitator between the customer and the financier. It will provide real-time status updates. The overall objective is to provide a hassle-free and transparent financing solution.
“Maruti Suzuki is India’s first OEM to offer an online end-to-end real-time car finance service facility. We are overwhelmed with the response to our Smart Finance platform from our NEXA customers. Now, we want to extend the ease of a car buying journey for our ARENA customers as well. The pandemic situation in the country has further increased the usage of digital platforms. With Smart Finance, we aim to reach out to a larger audience, assist them and make every stage of the loan process transparent,” as commented by Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India.
Furthermore, Maruti Suzuki has tied up with 12 financiers for this facility. The financier list includes State Bank of India, HDFC Bank, Mahindra Finance, ICICI Bank, IndusInd Bank, Bank of Baroda, Cholamandalam Finance, Kotak Mahindra Prime, Axis Bank, AU Small Finance Bank, Yes Bank, and HDB Financial Services. The company will be including more financiers in the list in the future. Besides these, this facility is currently available in around 30+ cities which includes Delhi, NCR, Jaipur, Ahmedabad, Pune, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, Indore, Kolkata, Cochin, Chandigarh, Guwahati, Goa, Bhubaneswar, Bhopal, Coimbatore, Surat, Vadodara, Ranchi, Raipur, Nagpur, Trivandrum, Visakhapatnam, Udaipur, Kanpur, Vijayawada, and Dehradun.