Maruti Suzuki Launches Vehicle Leasing Service for Individuals

  • Hot
  • Published On: 3 July 2020
  • Views
  • Likes
  • 3 min read
  • Download

Vehicle Lease Subscription Service model launched as a Pilot project in Gurugram and Bengaluru in India.

Maruti Suzuki
  • Maruti Suzuki

COVID-19 swept across the globe affecting hundreds of countries and millions of citizens. Apart from the toll on the human population, the economy was hit hard with industries closing down for weeks in India. Post COVID-19, business landscape is vastly different and hence the automobile manufacturing companies are altering their strategy. Maruti Suzuki India Limited (MSIL), India’s largest automaker, has announced the launch of vehicle leasing subscription service, called ‘Maruti Suzuki Subscribe’ for its individual customers. As per the regulatory filing done by Maruti Suzuki, it is rolling out cars for subscription as a pilot scheme in Gurugram and Bengaluru.

“The subscription will be initially available on Swift Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA Channel and Baleno, Ciaz and XL6 from NEXA Channel,” the Maruti Suzuki statement to the media outlets. This move from Maruti Suzuki will be helpful for the customers particularly in the current turbulent economic situation. The COVID-19 led to an economic downturn impacting automobile companies' bottomline as well as the citizens’ financial health. The subscription-based service was in the offing for a year or so with reports of a special projects team of Maruti leading the project.


Maruti Suzuki is collaborating with ORIX Auto Infrastructure Services Limited, a subsidiary of ORIX Corporation, Japan for the subscription-based service. The step to move into subscription service for cars follows Maruti's earlier attempts into vehicle leasing service for corporates didn’t garner much success. 

Maruti Suzuki competitors like Hyundai Motor India Ltd and Mahindra and Mahindra Ltd (M&M) had already entered the lease vehicle space. In 2018, Hyundai made an undisclosed investment in Revv while the Indian automaker Mahindra invested Rs 176 Crores in Zoomcar. The leasing scheme is not a new concept considering premium carmakers like Mercedes-Benz India, Volkswagen India and BMW India have their own customized leasing scheme for the customers. In the current financial climate, automakers are aiming to explore the untapped potential of leasing and subscription services. India’s largest automaker Maruti Suzuki's decision of moving into the car subscription service remains to be seen if it will achieve success or not but it’s a growing sign of the new world post-COVID-19. 

Read Also: Force Motor Sells Ambulance to Andhra Pradesh Government

Author: Abhinav Smith

Giving emotions to the machines, Abhinav Smith loves to write on automobiles which is his undying passion. Currently working as an auto correspondent at Droom Discovery, he is an ardent fan of machines and Manchester United in equal measure. He pursued Engineering as a degree but took up writing as a career like many of his peers. Abhinav has 5 years plus of experience in the writing field. more

Search Your Dream Vehicle

Select Category

  • Bikes
  • Scooters

Recent News

Bajaj Pulsar 250F Spied; Clear Images Inside
Published On : 30 July 2021 | 1 min read

The new-gen Bajaj Pulsar 250F might be launched towards the end of this year or early next year.

Click here to Read More
Benelli 502C Launched at Rs 4.98 Lakhs
Published On : 29 July 2021 | 1 min read

Benelli 502C will directly rival Kawasaki Vulcan S in the Indian market

Click here to Read More
Benelli 502C India Launch on July 29, 2021
Published On : 28 July 2021 | 1 min read

Benelli 502C will be offered in two color choices namely Matte Cognac Red and Glossy Black

Click here to Read More
2021 Royal Enfield Classic 350 Spied in Production-Ready Format
Published On : 26 July 2021 | 1 min read

The new Royal Enfield Classic 350 gets several upgrades and new color options

Click here to Read More
Domino’s Partners with Revolt for a Pollution-Free Delivery
Published On : 26 July 2021 | 1 min read

Domino’s plans to transform its current petrol bike fleet to electric bikes for a zero-emission delivery experience

Click here to Read More
Ducati Multistrada V4 Launched at Rs 19 Lakh
Published On : 22 July 2021 | 1 min read

Ducati Multistrada V4 is sold in a total of two variants - V4 and V4 S

Click here to Read More