Sales figures suggest Mahindra XUV300 dominating compact SUV segment despite late entry.

Mahindra made a late entry to the sub-4 meter compact SUV segment with their XUV300. However, the new sub compact SUV from the Indian giant has managed to attract everyone’s attention in the segment with the stellar package that it has to offer. This is aptly reflected in the sales numbers as well, in March this year, the UV maker managed to sell 4,742 units of the XUV300. This is an increment of nearly 250 units as compared to the sales in the second month of the year, the same month the sub-4-meter compact SUV was launched in the Indian market. Mahindra XUV300 locks horns with Maruti Suzuki Vitara Brezza, Tata Nexon, and Ford EcoSport in the market.

The top two spots are still occupied by Maruti Suzuki Vitara Brezza and Tata Nexon in the segment. The two sub-4 meter compact SUVs sold 14,181 units and 5,616 units in March respectively. As we have already informed you, Mahindra XUV300 with its 4,742 units has left Ford EcoSport and Honda WR-V behind, as the US maker’s and Japanese maker’s sub-4-meter compact SUVs managed to sell 4,241 and 2,552 units respectively. This has elevated the recently launched Mahindra XUV300 to the third spot in the sub-4 meter compact SUV segment as far as sales are concerned.

As far as the time of launch of is concerned Mahindra took its time to enter the segment with XUV300. However, in order to distinguish its offering, Mahindra has taken the premium approach and loaded the XUV300 with features to the brim. Not just features, but the XUV300 is best in segment in the engine department as well. The 1.2-liter petrol engine leads the segment in torque output and produces 110 Bhp of power and 200 Nm of torque. While the 1.5-liter diesel engine is ahead of segment in power and produces 115 Bhp of power and 300 Nm of torque. All this does come at a price though and the XUV300 does become a bit pricier than other options in the segment as the base petrol model of the SUV starts from Rs. 7.9 lakhs whereas the base diesel commands a price of Rs. 8.5 lakhs.

Talking of the features, XUV300 trumps the rivals here as well. Its stellar features include sunroof, faux leather seats, touchscreen infotainment system supporting Apple CarPlay and Android Auto, dual zone auto climate control, full fold rear seats with a 60:40 split, steering feedback modes, LED headlamps and DRLs, and 17-inch alloy wheels.

However, a department where the XUV300 currently lags is the transmission, while the other rivals come with automatics, for now Mahindra only offers a 6-speed manual gearbox with XUV300. Although the company has announced that an AMT version for both petrol and diesel model in being worked on. However, the SUV does hit back with an array of safety features. These include 7 airbags, ABS+EBD, cruise control, front and rear parking sensors, rear parking camera, hill hold, electronic stability program, TPMS, auto dim and heated wing mirror, anti-rollover protection and seat belt reminders for all five seats.

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