• Published On: 11 January 2021
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The Next-Generation Mahindra Thar has received over 6500 bookings in December last year despite long waiting periods

Mahindra & Mahindra has recently increased the prices of its range of personal and commercial vehicles. The price increase falls in the range of Rs 4500 - Rs 40,000 depending on the model and variant. This will be applicable for all new bookings made from January 8, 2021, onwards. Buyers who have made a booking before December 1 and are yet to receive their delivery will have to pay the launch price itself. 

Mahindra had discontinued the base AX variants of Thar a few months ago. Now the SUV is available in the AXO and LX trims in the country. Furthermore, the Mahindra Thar is now offered in two rooftop options - a hard top and a convertible. Talking about the price, the new starting price of the SUV after a hike of Rs 20,000 is Rs 12.10 lakhs (ex-showroom). The top-spec variant is retailed at Rs 14.15 lakhs (ex-showroom) instead of Rs 13.75 lakhs (ex-showroom). Here the price hike is of Rs 40,000. The variant wise price of the Mahindra Thar has been listed below in a table for your reference.

 

Mahindra Thar variants	New Price (ex-showroom)	Old Price (ex-showroom)	Price Difference
AXO P MT CT	Rs 12.10 lakhs	Rs 11.90 lakhs	Rs 20,000
AXO D MT CT	Rs 12.30 lakhs	Rs 12.10 lakhs	Rs 20,000
AXO D MT HT	Rs 12.40 lakhs	Rs 12.20 lakhs	Rs 20,000
LX P MT HT	Rs 12.79 lakhs	Rs 12.49 lakhs	Rs 30,000
LX D MT CT	Rs 13.15 lakhs	Rs 12.85 lakhs	Rs 30,000
LX D MT HT	Rs 13.25 lakhs	Rs 12.95 lakhs	Rs 30,000
LX P AT CT	Rs 13.85 lakhs	Rs 13.45 lakhs	Rs 40,000
LX P AT HT	Rs 13.95 lakhs	Rs 13.55 lakhs	Rs 40,000
LX D AT CT	Rs 14.05 lakhs	Rs 13.65 lakhs	Rs 40,000
LX D AT HT	Rs 14.15 lakhs	Rs 13.75 lakhs	Rs 40,000

“The price increase was necessitated due to the unprecedented increase in commodity prices and various other input costs over the past many months. We have made all efforts to reduce our costs and deferred price increase for a significant duration, but due to the quantum of the input cost increase, consequently, we are taking this price increase effective January 8, 2021,” commented Veejay Nakra, CEO – Automotive Division, M&M Ltd on the announcement.

Apart from the price hike, no other changes have been made to the SUV. Adding another feather to the cap, the off-roader SUV has bagged over 6500 bookings in December 2020 despite the long waiting period. The company claimed that over 50 percent of the bookings that were received was for the LX automatic variant. 

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