Mahindra & Mahindra recently launched the second-generation Mahindra Thar on October 2 in the country. The company has now introduced an all-new range of accessories and merchandise for the off-roader. Along with lifestyle accessories, it includes exterior and interior add-ons. The main aim behind launching these accessories & merchandise is to ensure that no two Thar vehicles look exactly like each other. The accessories are largely divided into two categories namely Lifestyle and Off-Road/Adventure, similar to the Thar variants. On the other hand, the merchandise is also divided into two sections namely Apparel and Non-Apparel.
The Lifestyle Accessories is further divided into four sub-divisions namely Style, Comfort & Convenience, Music, and Safety & Security. The accessories list includes Dark Lord style pack, Intense Chrome kit, Magnetic sunshade, steering covers, heads-up display, Pioneer head-unit & speakers, front parking sensors, and body covers among others. Similarly, the Off-road & Adventure accessories are also divided into four sub-divisions - Vehicle recovery, Camping, Go-Pro Adventure Camera, and Maintenance. Here the accessories list includes snatch strap, bow shackle, digger shovel, sleeping bag, sports kit, jaw flex clamp, tyre repair kit, and mud tamer mats among others.
Talking about the merchandise range, the list includes t-shirts for men, women, and children, jackets, face masks, tool kit, coffee mugs, mobile cover, and backpack to name a few. Photographer and bomber jackets are also available. Apart from these, there are plenty of exterior upgrades and interior add-ons also offered to the Thar customers by Mahindra. The exterior upgrades on the all-new Thar will include Chrome and Piano Black appliques, body-cladding, alloy wheels among others. The range of accessories and merchandise will be available at all Mahindra authorized showrooms and at the brand’s e-store which can be accessed via the official website.