What comes to your mind when Lamborghini Lanzador is infamously being mentioned in front of you? Something about the Monterey Car Week event that happened earlier this year strikes the mind after hearing the name of the Lamborghini Lanzador electric supercar. The exclusive Italian supercar manufacturer is now providing an exceptional way to experience the all-electric ultra GT model years ahead of its actual launch physically. But wait, there’s a catch. The Lamborghini Lanzador EV is not present physically for driving but only in a video game with the name Roblox via the carmaker’s all-new Lanzador Lab.
Lamborghini is currently presenting the opportunity to drive the Lanzador EV using the video game, which the automaker suggests is a riveting 3D experience. The Italian carmaker also spoke that, Roblox, the video game users can also explore the Lanzador using customisable characteristics and synergistic components. The players are given the opportunity to customise their own Lanzador using Lamborghini’s Ad Personam program. They are even allowed to employ their Lamzador to contend in time trials.
Read More: Kia to Launch New EV9 Electric SUV in 2024
The company added that along with experiencing the Lanzador, the players will also be able to explore the digital halls of the Automobili Lamborghini museum. Christiam Mastro, Marketing Director, Lamborghini in regards to this said that this will provide a global audience an unusual way of experiencing the all-new electric powertrain of the Lamborghini Lanzador that produces a peak output of 1,282 bhp. “We are thrilled to present the Lanzador on Roblox and offer a global audience the chance to engage with Lamborghini in an unprecedented way experiencing the new electric engine with more than 1 MW of peak power. This collaboration is a testament to our commitment of reaching a new generation of fans and showcasing our brand’s leadership in both the digital and physical reals,” he added.
The supercar manufacturer unraveled the Lanzador EV in a concept form earlier this year. It is expected to enter into production in 2028. The Lanzador EV comes as the company’s Direzione Cor Tauri strategy and checklists an important step in the direction of decarbonization and electrification which was declared in the year 2021.