Lamborghini India head expects Urus SUV to drive sales

Lamborghini is confident of doubling volumes in India once its Urus SUV goes on sale in the country next year.
  • Published On: 02/05/17
  • Views
  • 0 Comments
  • Likes
  • 2 min read
The Urus will share its underpinnings with the Bentley Bentayga and the Audi Q7.

Porsche has seen success with its performance SUVs such as Cayenne and Macan, thanks to the deplorable condition of our roads. Lamborghini is confident of replicating this success with the Urus.

“Lamborghini is looking to double its volumes globally with the Urus. But given that in India there is a lot more preference for SUVs among customers, I believe the growth multiplier for India will be higher than double,” Sharad Agarwal, head of Automobili Lamborghini India, told Autocar India.

Lamborghini currently leads the Indian super sportscar segment which includes cars with a price upwards of Rs 2.5 crore. 30 of the 70-odd cars sold in the segment in 2016 were Lamborghinis.

The Urus is expected to be powered by a 4.0-litre, twin-turbo V8 and a plug-in hybrid powertrain will also be an option later. It uses an evolution of Audi’s MLB platform, which currently underpins the Audi Q7, Porsche Cayenne, and Bentley Bentayga. The company is expanding capacity at its Sant’Agata plant to cope with predicted demand of 3,500 SUVs per annum.

Agarwal also added that there has been a rise in buyers from Tier II and III towns such as Lucknow, Ludhiana, Jaipur, Indore, Coimbatore and Madurai. Besides, there is higher demand from first-generation entrepreneurs, as opposed to second and third-generation entrepreneurs, which was largely the case earlier. "In fact, we also had a lady buyer last year and after that, we have sold a few more Lamborghinis to women in India," said Agarwal.

Related Stories

Skoda India to Launch Slavia Facelift in 2025

Skoda to Launch Slavia Facelift in India by September 2025

The updated Skoda Slavia will be offered with several design tweaks and advanced features. ...

  • Published On: 15/07/24
  • 0 Views
  • 2 min read
Audi Q5 Bold Edition Launched in India

Audi Q5 Bold Edition Launched in India; Priced at INR 72.30 Lakh

The Audi Q5 Bold Edition is available in five color options: District Green, Mythos Black, Glacier White, Navarra Blue, and Manhat ...

  • Published On: 15/07/24
  • 0 Views
  • 2 min read

Author Droom

  • Published On: 02/05/17
  • Views
  • 0 Comments
  • Likes
  • 2 min read

Discover Your Dream Vehicle

Eg: Maruti Suzuki Alto VXI
Eg: Bajaj Pulsar 150
Eg: Honda Activa