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Porsche has seen success with its performance SUVs such as Cayenne and Macan, thanks to the deplorable condition of our roads. Lamborghini is confident of replicating this success with the Urus.
“Lamborghini is looking to double its volumes globally with the Urus. But given that in India there is a lot more preference for SUVs among customers, I believe the growth multiplier for India will be higher than double,” Sharad Agarwal, head of Automobili Lamborghini India, told Autocar India.
Lamborghini currently leads the Indian super sportscar segment which includes cars with a price upwards of Rs 2.5 crore. 30 of the 70-odd cars sold in the segment in 2016 were Lamborghinis.
The Urus is expected to be powered by a 4.0-litre, twin-turbo V8 and a plug-in hybrid powertrain will also be an option later. It uses an evolution of Audi’s MLB platform, which currently underpins the Audi Q7, Porsche Cayenne, and Bentley Bentayga. The company is expanding capacity at its Sant’Agata plant to cope with predicted demand of 3,500 SUVs per annum.
Agarwal also added that there has been a rise in buyers from Tier II and III towns such as Lucknow, Ludhiana, Jaipur, Indore, Coimbatore and Madurai. Besides, there is higher demand from first-generation entrepreneurs, as opposed to second and third-generation entrepreneurs, which was largely the case earlier. "In fact, we also had a lady buyer last year and after that, we have sold a few more Lamborghinis to women in India," said Agarwal.