Kia to Meet Dealers with Roadshows

The company’s business strategy in India will be discussed and dealers will be shortlisted.

Published On: 01/08/17
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The company will start local production and sales in two years in India, and for now, the Korean carmaker Kia Motors is meeting and shortlisting dealers.

The company has announced that it will invest US$ 1.1 billion in India to set up a manufacturing plant in Andhra Pradesh, and will host a series of roadshows around India in August and September, where it will meet prospective dealer partners to pave the way forward.

The Kia Dealer Roadshow allows prospective dealers the chance to meet executives from Kia Motors India and learn about the products it intends to sell from 2019 onwards. They can also discuss Kia’s business strategy and the company’s plans for establishing its new Indian dealer network.

The Kia Dealer Roadshow will hit four major cities - Delhi (JW Marriott Aerocity, August 8-9), Mumbai (ITC Maratha, August 16-17), Bengaluru (Hotel Taj West End, August 23-24) and Kolkata (Taj Bengal, September 1). Automobile dealers can register at www.kiaroadshowindia.com.

Yong S Kim, head of sales and marketing, Kia Motors India, said, “India ranks very high in our list of priorities and Kia Motors India is looking for dealers who want to be leaders – passionate and talented businesses who want to grow and succeed in partnership with the brand. India is a unique market and it’s important to Kia that we learn from those who have a deep understanding of local buyers and their needs. Like other regions where Kia already has a presence, we will offer Indian customers the highest levels of satisfaction. Our dealer partners hold the key to achieving this aim.”

“There is no clearer sign of our commitment to the Indian market than the establishment of our new manufacturing facility in Andhra Pradesh. This new facility will be able to produce up to 3,00,000 New Cars each year, with a range of vehicles built exclusively for the Indian market. Worldwide demand for Kia cars is growing, and combined with the start of sales in India, the new facility marks our latest step in becoming a leading global car manufacturer.”