Kia India has introduced ‘Kia Digi-Connect’ - an industry-first integrated solution - for its customers in the country. It is video-based live sales consultation solution by Kia, which will be offered through website scheduling & integration with company’s CRM system. This ‘phygital’ initiative will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience. Kia Digi-Connect is equipped with a plethora of options such as 360-degree virtual experience, screen & video sharing and sharing of documents.
The Kia Digi-Connect initiative will offer a contactless and hassle-free car buying experience to the customer from the comfort of their homes during the current pandemic situation. This application has been linked with Kia India’s Central Lead Management System to protect and secure the customer data while ensuring utmost privacy for customers. Kia Digi-Connect also allows complete walk-through of Kia cars with the help of the Kia Experience Consultant at the showroom. Additionally, the app allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.
Introducing the Kia Digi-Connect, Mr. Hardeep Singh Brar, Vice President and Head of Marketing & Sales, Kia India said, “We are committed to the safety of our consumers and dealer partners, especially in these difficult times of COVID-19, and the Kia Digi-Connect solution is designed to ensure just that. We believe this initiative will be a game-changer in the purchase journey of the customers as it offers a safe platform where customers can access all the information about Kia products and services from the comfort of their homes, as they would when visiting the showroom. This further reiterates our commitment of offering a differentiated Kia ownership experience to our patrons in the country.”