Classic Legends, the parent company of Jawa & Yezdi Motorcycles, has joined hands with the Indian Army for the first ever Ladakh International Musical Festival (LIMF). Organized by the Indian Army in the region to promote Ladakh’s local talent, youth and their love for music, it aimed at paying tribute to the Heroes who’ve laid down their lives for their motherland. After the conclusion of the festival, a fleet of 24 Jawa & Yezdi motorcycles helmed by officers from the Indian Army were flagged off from Leh to Rezang La War Memorial.
The officers of the Indian army rode to Rezang La War Memorial which is the highest in the world to pay homage to the bravery of 120 soldiers who fought the Chinese Army in 1962. This occasion was also marked by releasing a special anthem song composed by musician Joi Barua. The festival witnessed a line-up of renowned local artists and popular Indian bands ( Indian Ocean, Tetseo Sisters from Nagaland, Yellow Diaries, Parashara) and also saw a unique Jawa-Yezdi pop-up display. Furthermore, Classic Legends kicked off the first season for Yezdi motorcycles in Leh. The company is actively focused on strengthening their association with the tour and rental operators in the region and has also set up a full-fledged service facility in the city to cater to the local buyers as well as members of its 'Kommuniti' riding to the region.
Speaking on this association, Ashish Singh Joshi, CEO of Classic Legends, said, “When we first rode Jawa motorcycles to Ladakh during our Ibex Trail ride in 2019, we established a great connect with the Indian Army in the region through our Forever Heroes initiative and have followed it up with numerous rides with them over the last few years. The Ladakh International Music Festival is a welcome step towards encouraging the local talent and enriching the music culture in the region. Ladakh is an important market for us, and we’ve ensured that through our partnerships within the rental ecosystem and our focus on service support, Jawa & Yezdi motorcycles will emerge as the preferred choice of touring motorcycles in this breath-taking and challenging terrain."
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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