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It will be a multi-year strategic partnership over joint development of next-generation automated driving systems

Jaguar Land Rover has joined hands with artificial intelligence (AI) and computing giant NVIDIA. As part of the multi-year strategic partnership, both the companies will jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for the customers. Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform—delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.


The cabin of JLR vehicles will have AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle’s environment. This full-stack solution is based on NVIDIA DRIVE Hyperion, which features DRIVE Orin centralised AV computers; DRIVE AV and DRIVE IX software; safety, security and networking systems; plus, surround sensors. DRIVE Orin is the AI brain of the car and runs the Jaguar Land Rover Operating System, while DRIVE Hyperion is the central nervous system. Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA DGX™ for training AI models and DRIVE Sim software built on NVIDIA Omniverse for real-time physically accurate simulation.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.” Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.

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