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It will support the brand's Reimagine strategy and Modern Luxury vision for the business, its partners, and customers

Jaguar Land Rover has announced a new Open Innovation strategy for the acceleration of next-generation technology and sustainability. It will support the brand's Reimagine strategy and Modern Luxury vision for the business, its partners, and customers. As part of the new global strategy, Jaguar Land Rover will launch a first-of-its kind innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play. In addition, two separate partnerships with Cubo Itau and Firjan will provide access to the vibrant Latin American start-up ecosystem.


Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain & sustainability. To enable Open Innovation, Jaguar Land Rover has appointed 70+ ‘champions’ from across key business areas – including sustainability, engineering, design, research, and manufacturing – that will be at the forefront of driving the strategy. François Dossa, Executive Director, Strategy and Sustainability, Jaguar Land Rover, said: “With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future."

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