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After a long period of time, and almost a month after the unveil, Hyundai has marked its entry in the sub-4 meter compact SUV segment with the launch of their Venue. The price of the base petrol variant of Venue starts from Rs. 6.53 lakhs, ex-showroom all-India and undercuts major players in the segment like the Maruti Suzuki Vitara Brezza. Although the brand is mainly angling the SUV at the urban youth of India and has also released a commercial for the same. The new commercial of the brand lays an emphasis on the features on offer on the latest from the brand and highlights the ways in which the SUV is better suited for its target audience.
The Venue’s ‘Smart Connect SUV’ tag will arm it with 33 features and among these, 10 have been developed especially for India and it will feature the brand’s ‘BlueLink Connected Technology’. The BlueLink technology in the Venue will work via an e-SIM that will come pre-installed with the car and it offers car tracking, geo-fencing, overspeeding updates, tow-away, time fencing, the vehicle remote on a smartphone, SOS calls, customer support, real-time traffic information, remotely check the car status, find the car and India-specific voice assistance. Other segment leading features on the Venue are 3 year/unlimited Kms warranty, 7 speed twin clutch automatic gearbox and air purifier function for the air conditioning. Safety features are also a aplenty on the SUV with the Venue coming with push button start, keyless entry, LED DRLs, cruise control, 6 airbags on the top-end variant, ABS, EBD, ESP, hill hold and traction control.
As far as the mechanicals of the upcoming Venue are concerned, the South Korean maker is offering a new 1 liter 3 cylinder turbo petrol engine rated to deliver 120 PS and 175 Nm, this engine has been developed by the company in-house. This new engine comes with a 7-speed twin clutch gearbox and a 6 speed manual. As far as the other engines are concerned, there are two more options with the first one being a 1.2L petrol rated for 82 PS and 114 Nm and mate to 5 speed manual gearbox. The second one is a 1.4L turbo diesel engine rated for 90 PS and 220 Nm and mated to a 6 speed manual gearbox. The SUV will be sold as a front wheel drive car and there will be no all-wheel drive on offer, even as an option.
Upon launch the latest SUV from Hyundai will lock horns with the likes of Maruti Suzuki Vitara Brezza, Tata Nexon, Ford EcoSport, Honda WR-V, and Mahindra XUV300. Hyundai will sell the Venue SUV in 5 trims and they will comes in 11 variants. This means a wide range of choice with something for every customer. The prices for entry level variant start at Rs. 6.53 lakhs, ex-showroom and the top model retails for Rs. 11,10 lakhs, ex-showroom India.