Poor sales of the SUV have prompted the company to pull the plug.

The seven-seater no longer shows on the company’s India website in its product range and dealers with no stocks available have stopped taking bookings for SUV too.

The company only managed to sell 14 units in July 2017 and it sold only one car in August 2017. From April to July 2017, the company only sold a total of 45 units of the Santa and a total of 67 units in six months. Toyota, on the other hand, sold 2,116 units of the Fortuner, while Ford sold 1,163 Endeavours in August 2017.

The top-spec 4WD AT variant costs ₹38.29 lakh (on-road, Delhi), and its high price tag may have hindered sales. The SUV is powered by a 2.2-litre turbo-diesel engine that produced 197hp and 421Nm. The 2WD trim is fitted with a six-speed manual as standard, while a six-speed automatic gearbox was sold as an optional extra. The 4WD automatic variant comes mated to a six-speed automatic transmission.

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