Hyundai India has announced that its 'Click to Buy' digital sales channel has received over 15 Lakh visitors and 20,000 enquiries since its launch in March 2020. The online platform fetched the company close to 1900 vehicle bookings while more than 20000 registrations were done. Hyundai has also partnered with leading Banks HDFC and ICICI, in India to facilitate application of loans online without the need to visit a Bank/Branch for approval, all on the 'Click To Buy' platform that integrates over 600 dealerships.
Commenting on the record breaking success of ‘Click To Buy’, Mr. S S Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai is redefining the online automotive retail space with its revolutionary digital sales initiative Click To Buy. The platform has seen outstanding traction, recording over 20 000 Registrations and over 1 900 Bookings is a testament of customer trust in brand Hyundai. With digital buying becoming a ‘New Normal’ during the COVID-19 pandemic, Hyundai will continue to provide smart mobility solutions such as Click To Buy ensuring a seamless online car purchase experience for our customers.” The complete product portfolio of Hyundai including the Creta, Venue and Kona EV is available for sale on the 'Click to Buy' digital sales platform.
India was under lockdown from March 23 to May 1 due to COVID-19 and during this time, all the automobile dealerships were closed. As a subsequent result, not a single car or motorcycle was sold in April 2020 in the country. In May too, when the government eased down the restrictions, buyers were skeptical about stepping out of their homes and visiting auto dealerships. Hence, majority of the automakers including Maruti Suzuki and Hyundai, launched their own online sales platform which enables a customer to select, choose and book the car online while making the payment digitally as well. The company also started the door-step delivery of cars to the buyers after proper sanitization of the vehicle.
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