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The collaboration supports Hyundai’s vision to become a smart mobility solution provider for an entirely new digital ecosystem.

Hyundai Motor Company announced a collaboration with Unity - which is the world’s leading platform for creating and operating real-time 3D (RT3D) content at CES 2022. The MoU signing ceremony between the companies took place via a virtual event. Under this partnership, the companies will design and build a new metaverse roadmap and platform for Meta-Factory. 

By signing this MoU, Unity became the strategic partner of Hyundai. It will further support the vision of the automaker of becoming the leader in future mobility solutions. Furthermore, the MoU pertains to the fields of smart manufacturing, AI training & study, and autonomous driving simulation. Hyundai basically plans to first apply the Meta-Factory concept to the HMGICS facility. This partnership will further accelerate innovation in the field of intelligent manufacturing, integrating AI, 5G, and other advanced technologies into a next-generation smart factory platform.


"HMGICS will become a manufacturing innovation "game-changer" through this world-class Meta-Factory collaboration. HMGICS will lead the future innovation by introducing various technologies that will transform the mobility paradigm through human-centered value chain innovation," as commented by Youngcho Chi, President and Chief Innovation Officer of Hyundai Motor Group.

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To begin with, Hyundai & Unity will first find ways to expand the partnership in order to realize breakthrough innovations in metaverse-based digital twin factories. Furthermore, the collaboration will culminate in a real-time 3D and virtual platform that will reach a broad group of Hyundai customers, offering them a more comprehensive range of services across sales, marketing, and customer experience.


“Real-time digital twins will permanently change how we live, work, shop and make a positive impact on our planet, representing a significant component of what is often referred to as the metaverse. Hyundai’s vision for the future, including the digital twin of factory operations, represents a significant technological step forward in manufacturing with unlimited potential in its efficiency,” as commented by John Riccitiello, Chief Executive Officer (CEO), Unity.

After signing the MoU, the automaker shared its vision for ‘Expanding Human Reach’ with robotics and the metaverse at CES 2022. The event was held at the Mandalay Bay Convention Center in Las Vegas. Moving on, Hyundai even presented its vision of how robotics will complete the metaverse by connecting the virtual world with reality as a medium, and eventually overcome the physical limitations of movement regarding time and space.  

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