Hyundai Motor India Limited launched its new brand campaign ‘Beyond Mobility’. The campaign encapsulates the brand’s commitment and aspirations for the country’s future. Moving on, the campaign takes inspiration from Hyundai’s global vision of ‘Progress for Humanity’. It is based on the three pillars of Intelligent Technology, Innovation, and Sustainability.
“Hyundai has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. As a customer centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time. So we are redefining our services and experiences that create memories and surpass expectations of our customer thereby delivering quality time. Under the aegis of Hyundai’s global vision of ‘Progress for Humanity’, HMI’s new brand campaign ‘Beyond Mobility’ reinforces its commitment of future mobility which is intelligent and thrives with sustainability,” as commented by S S Kim, MD & CEO, Hyundai Motor India.
Talking about each pillar in detail, Hyundai develops technologies which are intelligent, advanced, and future ready. Besides that, they deliver quality network experiences for consumers. The brand offers advanced connected solutions with Blue Link available on 8 models in India, with upto 60+ connected features in select models. Sustainability is the key to the future. Having said this, Hyundai focuses mainly on creating sustainable solutions that create a positive impact for humanity. The brand’s manufacturing facility in Chennai is self-sustainable in terms of its reliance on water. They practice 100 percent rainwater harvesting at the facility. When we talk about innovation, Hyundai has created an innovative ecosystem that takes care of everything - from choice of transmission, convenience to own, to lifestyle membership programs and many more.
Hyundai’s Beyond Mobility campaign is curated to promote the brand’s focus on intelligent technologies, sustainable initiatives, and innovations with an aim to enhance the customer experience. Furthermore, this campaign will be promoted through the print, radio, TV, and digital medium.